Social Selling Should Be Part of Every B2B’s Strategy Market research companies Forrester, HBR, and Gartner advise B2Bs to develop digital strategies for all aspects of their business. These recommendations include marketing and sales which are moving into tighter alignment due to changes in customer needs. Here are three reasons why creating a social media strategy will increase your company’s sales: … Read More
7 Ways To Use LinkedIn For Lead Generation
LinkedIn Lead Generation Lowers The Cost Per Lead For 9 Out Of Ten Companies Digital has created a larger and more competitive environment and with it, tremendous value for customers. But at the same time, it has eroded profit margins of companies. In order to re-capture that value, a new strategy is needed, not only in production but in a … Read More
How To Get More Manufacturing Sales Leads on Your Website
Why Increasing Sales Leads Is Directly Tied To How Many Visitors Come To Your Website Many manufacturers do not know how many people visit their website each month. If this is true, your website is probably not getting leads. Remember: The primary purpose of your website is to generate leads. Increasing your website’s sales lead generation, let’s take a close … Read More
5 Ways Chatbots Can Increase B2B Lead Generation
Chatbots Can Spare Salesforce and Increase B2B Digital Lead Generation What are Chatbots? Chatbots and virtual assistants are small computer programs that use AI (Artificial Intelligence) to respond to requests using text and/or voice. In the past few years, advances in computing have made them more flexible and responsive. Lead Nurturing These smarter bots are a good choice for manufacturers seeking … Read More
Why You Don’t Need a New Website to Generate More B2B Leads
It takes more than an attractive website to generate leads I recently spoke with the CEO of an SMB manufacturing company. He told me that he had been approached several times in the past 12 months by web developers offering to re-design his website. “I guess it’s time. The website IS old. The web developer says that he can update … Read More
LinkedIn White Papers
Replicon By using Sponsored InMails and Sponsored Content, Replicon’s cost per lead was 73 percent lower than on other social channels. Compared to buying keywords, the quality of leads is much higher. Almost every single lead that came in was from people we knew we wanted to talk to, like heads of HR,VPs of legal departments, and payroll managers. Download the white … Read More
5 Ways To Market To Engineers
Use Digital Tools To Market to Engineers If you don’t have a digital strategy to market to engineers, it’s time to create one. The digital revolution that began in the 1970s has changed buying habits. Today 89% of B2B researchers use the Internet during the research process. Moreover, researchers are usually 57% through the buying cycle when they contact your … Read More
A Guide To B2B Search Engine Optimization (SEO)
Researchers Use SEO To Find B2B Manufacturers Online. Here’s How To Use It To Get More Leads On Your Website What is SEO? According to MOZ, “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” For example, if you bought something online on Black Friday, your … Read More
10 Reasons To Use Video For B2B Leads
Prospects Prefer Video Over All Other Media Many manufacturers tell us that they are interested in producing video for B2B lead development. There can be no doubt that video is a highly effective medium and that more video is being produced and watched. For example, YouTube has over a billion users, almost one-third of all people on the internet (YouTube). By the … Read More
How to Get B2B Leads Using LinkedIn Sponsored Updates
Sponsored Updates Are An Inexpensive Way to Generate Qualified B2B Leads Manufacturers looking for measurable results have a lot to gain by leveraging LinkedIn. According to a study by Oktopost, a social media marketing platform, 80% of B2B leads on social media platforms are from Linkedin. On average, 46% percent of social media traffic coming to B2B company sites is from LinkedIn. … Read More
