10 Ways B2B Videos Boost Sales

Melanie DunnB2B, Marketing, Sales, Social Media, Video

10 reasons B2B videos sell

Today’s B2b Videos Are Powerful, Persuasive And Essential Tools To Convert Prospects Into Buyers The production of B2B videos for marketing, sales, and branding is growing rapidly. One reason is that B2B videos convey a lot of information in a short period of time. Just one minute of video is worth 1.8 million words. Perhaps this is why B2B companies using video … Read More

A Sustainable Solution To The Manufacturing Skills Gap

Melanie DunnCollege Loan Debt, Opinion, Skills Gap, Workforce

solving the manufacturing skills gap

Close the skills gap by replacing “College for All” with a national workforce development policy that favors apprenticeships as the primary path to employment. The solution to closing the skills gap lies in seizing an opportunity to help the middle class.  Americans are sick of financing college educations and the college loan industry. College is too expensive and inefficient. Most people drop … Read More

Increase B2B Customer Satisfaction and Grow Revenue 10-15%

Melanie DunnB2B, Customer Satisfaction, Marketing, Sales

Grow Sales By Providing A Better B2B Customer Experience A 2016 study by McKinsey research concluded that 66% of B2B customers move to another company due to issues of customer satisfaction, not product quality. And this gap is going to get wider. B2Cs like Amazon and Zappos are setting the standard for customer satisfaction. We’re all giving the edge to companies … Read More

3 Reasons Why Having A Social Media Strategy Will Increase B2B Sales

Melanie DunnB2B, Sales, Trends

why social media strategy increases sales

Social Selling Should Be Part of Every B2B’s Strategy Market research companies Forrester, HBR, and Gartner advise B2Bs to develop digital strategies for all aspects of their business. These recommendations include marketing and sales which are moving into tighter alignment due to changes in customer needs. Here are three reasons why creating a social media strategy will increase your company’s sales: … Read More

7 Ways To Use LinkedIn For Lead Generation

Melanie DunnB2B, Sales, Social Media

how to get warm leads b2b

LinkedIn Lead Generation Lowers The Cost Per Lead For 9 Out Of Ten Companies Digital has created a larger and more competitive environment and with it, tremendous value for customers. But at the same time, it has eroded profit margins of companies. In order to re-capture that value, a new strategy is needed, not only in production but in a … Read More

How To Close More Business To Business Sales On Your Website

Melanie DunnB2B, data analytics, Sales

how to get manufacturing sales leads

Increasing The Number Visitors To Your Website And Nurturing Leads Can Dramatically Increase Manufacturing Sales Business to business sales is growing online. Today, eighty-nine percent of B2B researchers and procurement officers conduct research on the web. And unlike previous generations, 25% of them have some decision making authority. 79% of all marketing leads never convert into sales and a lack of … Read More

5 Ways Chatbots Can Increase B2B Lead Generation

Melanie DunnSales, Trends

Chatbots Can Spare Salesforce and Increase B2B Digital Lead Generation What are Chatbots? Chatbots and virtual assistants are small computer programs that use AI (Artificial Intelligence) to respond to requests using text and/or voice.  In the past few years, advances in computing have made them more flexible and responsive. Lead Nurturing These smarter bots are a good choice for manufacturers seeking … Read More

Why You Don’t Need a New Website to Generate More B2B Leads

Melanie DunnB2B, Sales, Video

A new website will not develop leads unless it is a "content-based" design

It takes more than an attractive website to generate leads I recently spoke with the CEO of an SMB manufacturing company. He told me that he had been approached several times in the past 12 months by web developers offering to re-design his website. “I guess it’s time. The website IS old.  The web developer says that he can update … Read More

LinkedIn White Papers

Melanie DunnCase Studies

LinkedIn Replicon white paper case study

Replicon By using Sponsored InMails and Sponsored Content, Replicon’s cost per lead was 73 percent lower than on other social channels. Compared to buying keywords, the quality of leads is much higher. Almost every single lead that came in was from people we knew we wanted to talk to, like heads of HR,VPs of legal departments, and payroll managers. Download the white … Read More

5 Ways To Market To Engineers

Melanie DunnMarketing, Sales, Trends

5 Ways to Market to Engineers

Use Digital Tools To Market to Engineers If you don’t have a digital strategy to market to engineers, it’s time to create one. The digital revolution that began in the 1970s has changed buying habits. Today 89% of B2B researchers use the Internet during the research process. Moreover, researchers are usually 57% through the buying cycle when they contact your … Read More