5 Things You Don’t Know About Today’s College Students

Melanie DunnCollege Loan Debt, Skills Gap, Workforce

blogging-social-media-content

We already know that many people lack the right credentials to get to work. There are currently nearly six million jobs that can’t be filled. Here’s why the situation won’t improve without implementing apprenticeships, paid on-the-job training, and other no-cost programs as the primary paths to employment. 1. Most People Drop Out More than 3.5 million people drop out of … Read More

5 Ways To Increase B2B Lead Generation Using Chatbots

Melanie DunnB2B, Customer Satisfaction, Marketing, Sales, Trends

Chatbots Spare Your Salesforce and Increase B2B Digital Lead Generation What are Chatbots? Chatbots and virtual assistants are small computer programs that use AI (Artificial Intelligence) to respond to requests using text and/or voice.  In the past few years, advances in computing have made them more flexible and responsive. Lead Nurturing These smarter bots are a good choice for manufacturers seeking … Read More

10 Ways B2B Videos Boost Sales

Melanie DunnB2B, Marketing, Sales, Social Media, Video

10 reasons B2B videos sell

Today’s B2b Videos Are Powerful, Persuasive And Essential Tools To Convert Prospects Into Buyers The production of B2B videos for marketing, sales, and branding is growing rapidly. One reason is that B2B videos convey a lot of information in a short period of time. Just one minute of video is worth 1.8 million words. Perhaps this is why the number of … Read More

A Sustainable Solution To The Manufacturing Skills Gap

Melanie DunnCollege Loan Debt, Opinion, Skills Gap, Workforce

solving the manufacturing skills gap

Close the skills gap by replacing “College for All” with a national workforce development policy that favors apprenticeships as the primary path to employment. The solution to closing the skills gap lies in seizing an opportunity to help the middle class.  Americans are sick of financing college educations and the college loan industry. College is too expensive and inefficient. Most people drop … Read More

Increase B2B Customer Satisfaction and Grow Revenue 10-15%

Melanie DunnB2B, Customer Satisfaction, Marketing, Sales

Grow Sales By Providing A Better B2B Customer Experience A 2016 study by McKinsey research concluded that 66% of B2B customers move to another company due to issues of customer satisfaction, not product quality. And this gap will continue to decline. This is because B2Cs like Amazon and Zappos are setting the standard for customer satisfaction. We’re all giving the edge … Read More

3 Reasons Why Having A Social Media Strategy Will Increase B2B Sales

Melanie DunnB2B, Sales, Trends

why social media strategy increases sales

Social Selling Should Be Part of Every B2B’s Strategy Market research companies Forrester, HBR, and Gartner advise B2Bs to develop digital strategies for all aspects of their business. These recommendations include marketing and sales which are moving into tighter alignment due to changes in customer needs. Here are three reasons why creating a social media strategy will increase your company’s sales: … Read More

7 Ways To Use LinkedIn For Lead Generation

Melanie DunnB2B, Sales, Social Media

how to get warm leads b2b

LinkedIn Lead Generation Lowers The Cost Per Lead For 9 Out Of Ten Companies Digital has created a larger and more competitive environment and with it, tremendous value for customers. But at the same time, it has eroded profit margins of companies. In order to re-capture that value, a new strategy is needed, not only in production but in a … Read More

How To Close More Business To Business Sales On Your Website

Melanie DunnB2B, data analytics, Sales

how to get manufacturing sales leads

Increasing The Number Visitors To Your Website And Proper Lead Nurturing Will Capture More Sales Business to business sales is growing online. Today, 89% of B2B researchers and procurement officers conduct research on the web. And unlike previous generations, 25% of these professionals have some decision making authority. Why the number of visitors to your website is important Let’s take a … Read More

5 Ways Chatbots Can Increase B2B Lead Generation

Melanie DunnSales, Trends

Chatbots Can Spare Salesforce and Increase B2B Digital Lead Generation What are Chatbots? Chatbots and virtual assistants are small computer programs that use AI (Artificial Intelligence) to respond to requests using text and/or voice.  In the past few years, advances in computing have made them more flexible and responsive. Lead Nurturing These smarter bots are a good choice for manufacturers seeking … Read More

Why You Don’t Need a New Website to Generate More B2B Leads

Melanie DunnB2B, Sales, Video

A new website will not develop leads unless it is a "content-based" design

It takes more than an attractive website to generate leads I recently spoke with the CEO of an SMB manufacturing company. He told me that he had been approached several times in the past 12 months by web developers offering to re-design his website. “I guess it’s time. The website IS old.  The web developer says that he can update … Read More