LinkedIn White Papers

Melanie DunnCase Studies

LinkedIn Replicon white paper case study

Replicon By using Sponsored InMails and Sponsored Content, Replicon’s cost per lead was 73 percent lower than on other social channels. Compared to buying keywords, the quality of leads is much higher. Almost every single lead that came in was from people we knew we wanted to talk to, like heads of HR,VPs of legal departments, and payroll managers. Download the white … Read More

How to Get B2B Leads Using LinkedIn Sponsored Updates

Melanie DunnB2B, Case Studies, Marketing, Sales, Social Media

how to get B2B leads on LinkedIn

Sponsored Updates Are An Inexpensive Way to Generate Qualified B2B Leads Manufacturers looking for measurable results have a lot to gain by leveraging LinkedIn. According to a study by Oktopost, a social media marketing platform, 80% of B2B leads on social media platforms are from Linkedin. On average, 46% percent of social media traffic coming to B2B company sites is from LinkedIn. … Read More