FREQUENTLY ASKED QUESTIONS
Digital marketing is the act of promoting and selling products and services
by using online marketing methods such as social media marketing, search
marketing, and email marketing. /p>
Buying habits have changed. Today most purchases start on the Internet. Digital buyers are different. They want to be educated, not sold. The more traffic you drive to your website, the higher your revenues. The earlier you connect with buyers, the higher your prices. The more valuable the information you publish, the more likely you are to rise above the competition.
Social media platforms are places where people gather in online communities. LinkedIn is the largest B2B platform, with over 500 million members. 85% of buyers believe B2Bs should be active on social media.
It is a strategy and requires a sustained plan that integrates sales, marketing, and customer service. This is also cost-efficient because it allows sales, marketing and customer service to share data and content.
For the same reasons that a cobot is cheaper than workers. Digital runs 24/7, is automated to use less labor, is accurate and efficient in delivering information and in some cases uses chatbots to lift smaller, redundant orders off the shoulders of the sales team so that they can concentrate on bigger fish.
Odd as it seems, the culture of constant improvement, does not seem to extend to the sales force. Thus manufacturers often have no idea how much their sales team is costing them per lead. Yet, 9 out of 10 companies save money using digital marketing.
For example, the average digital cost per lead for a manufacturing website is $26-$50.
But for the sales team? Add up all the commissions, trade show fees, travel, lost time on the job for support staff, lodging and entertainment. It’s easy for a company with $20 million annual revenues to spend nearly $2 million per year.
So what if you could give your sales team more warm leads from your digital marketing program?
Higher revenues, lower cost per lead